Yoko Yoshii

Yoko Yoshii joined Potomac International Partners as a senior advisor for Japan after he left Advertising Giant, Dentsu, in November 2018.

As a highly capable and results orientated business manager with over 25-years of account service and 10-years of company management, Yoko has lead high-performance teams by implementing successful strategic brand and media campaigns, especially in FMCG and healthcare industry.

As an experienced President & CEO, he managed Dentsu Direct Solutions and Wunderman Dentsu, a joint venture between Dentsu and WPP.

Yoko’s noteworthy success includes the relaunch of Coca-Cola in Japan, and new product development that covered  research, product concept development, branding, package development, communication planning, CR development and execution as well as media and PR.