Changing public policy, building reputations, and managing issues all require strategic communications programs grounded in audience insights, compelling stories, creative execution, and tactical engagement on the right platform, at the right time.
At Potomac we build client programs shaped to the current environment and the specific situation. We combine the efficiency of digital media communications with the effectiveness of direct personal connection with influencers, opinion leaders, and decision-makers.
We connect with communities to establish trust. We engage disparate constituencies and help them work together. We build coalitions and mobilize like-minded allies into a political force. We target third party influencers and use their credibility to persuade others.