Advocacy Communications

Changing public policy, building reputations, and managing issues all require strategic communications programs grounded in audience insights, compelling stories, creative execution, and tactical engagement on the right platform, at the right time.

At Potomac we build client programs shaped to the current environment and the specific situation. We combine the efficiency of digital media communications with the effectiveness of direct personal connection with influencers, opinion leaders, and decision-makers.

We connect with communities to establish trust. We engage disparate constituencies and help them work together. We build coalitions and mobilize like-minded allies into a political force. We target third party influencers and use their credibility to persuade others.

Service Areas

  • Public Affairs
  • Grassroots Organizing
  • Reputation Management
  • Digital Engagement
  • Advertising


  • Strategy and Planning
  • Attitudinal Research
  • Positioning and Message
  • Data Analytics and Influencer Targeting
  • Content Development and Design
  • Constituent Activation and Mobilization
  • Social Engagement
  • Media Relations
  • Media Buying
  • Contingency Planning and Issue Management

Industry Expertise

  • Automotive
  • Consumer Goods and Services
  • Energy and Environment
  • Financial Services
  • Food and Agriculture
  • Gaming
  • Health Care and Pharmaceutical
  • Manufacturing
  • Retail
  • Technology and Telecommunications
  • Transportation

Contact Phil Armstrong 202-669-9926 or Bernie Merritt 703-299-2600

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