While the rules of government advocacy are constantly changing, the realities remain as old as the republic. Access alone is not enough. Success depends on building alliances on both sides of the aisle and promoting solutions that benefit constituents and serve the national interest.
Potomac represents individuals, companies, trade associations, and NGOs
in three main practice areas
Changing public policy, building reputations, and managing issues all require strategic communications programs grounded in audience insights, compelling stories, creative execution, and tactical engagement on the right platform, at the right time.
Business today is global…but politics remains local. Market entry, whether US companies seeking entry into non-US markets, or foreign companies seeking entry in the US, works best when the overtures are made with and by familiar faces.